Pretty Ugly Interactive

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Our Process

The madness to our method

1. Evaluate and Plan

First we ask plenty of questions about your business, its needs, strategy and competitive landscape. We then, devise a brand strategy that typically includes defining your final deliverables and creating timelines and developing briefs which outline what success looks like for your campaign.

2. Research and Discover

Here we immerse ourselves in your product or service to gain a deeper understanding of your brand, company, and industry. These insights are then compiled and presented to you which informs the project execution. The product begins to take shape and we share our findings to you in the form of mock-ups.

3. Produce and Innovate

We then move towards building prototypes. Here we keep refining the project by creating interactive demos and usability tests to push the limits of your product.

4. Develop and Deploy

Once the final prototype is approved, we move into full development of the project. The deployment is carefully carried out in compliance with your technical requirements. We provide quality control, which includes cross-browser testing, localization, and cross-platform compliance.

Maintenance

We also provide customized retaining maintenance services which often include technology updates, social media surveillance, brand monitoring, and creative updates.